Creative house with a global mindset, deeply connected to the worlds of hospitality, luxury, and visual storytelling.

Born from the editorial vision of LYCLAND, an agency specialized in communication and positioning within the lifestyle and hospitality sectors, Permanent State of Creation emerges as a natural evolution dedicated to developing art direction, visual identity, and creative productions capable of building cultural relevance.

Our team brings together profiles in strategy, creativity, production, and editorial direction, working collaboratively to shape contemporary projects. With a strong track record in creating brand and spatial identities that not only function effectively but also inspire, we understand the delicate balance between functionality and the ability to create something truly unforgettable.

Throughout this journey, we have developed visual narratives and image strategies that have helped redefine brands and projects within the contemporary luxury landscape: from five-star hospitality brands, including BLESS, Marriott International, Gran Meliá and ME by Meliá, to Michelin-starred chefs; from rural mountain hotels to immersive wellness experiences.

This experience is further enriched by a strong editorial DNA, built through collaborations with influential publications in the worlds of lifestyle, design, and architecture, where aesthetic sensitivity and cultural context become essential tools.