Eu Sou Lara
Launching consulting/ Image strategy / Art Direction / Positioning Social Media / Storytelling
A hotel founded in 1966, destined to reclaim the remarkable splendour of its golden years, when it was one of the Algarve’s most iconic and exclusive resorts.
Vilalara holds an extraordinary legacy of natural beauty and a deep commitment to wellbeing. Its iconic architecture and renowned service, dating back to 1966, once made it a gathering place for the international artistic elite and royalty.
By 2024, the property was ready to begin a new chapter.
The new owners embraced the mission of restoring the resort to its former splendour while reviving its holistic approach to wellbeing.
STORYTELLING
Permanent State of Creation develops narratives that position, connect and endure.
the art of strategic storytelling
We work from an editorial sensibility, where every word, every image and every visual decision forms part of a single language. A language that must be clear, precise and emotional, without falling into the obvious.
The stories we build unfold in multiple layers, from conceptual direction to visual production and physical experience. Everything belongs to a unified narrative ecosystem.
We believe in storytelling that is felt rather than explained.That suggests rather than states. That leaves space for the audience to make it their own. Because in a context saturated with messages, the difference lies not in telling more, but in telling better.
EU SOU LARA
It is a statement.A statement of feeling.It is about feeling — and about being the soul that Vilalara embodies.
Lara is a woman who personifies the spirit of someone who loves to travel and who values and elevates the greatness of each destination: from the small villages of the Algarve to the power of the sea, the scent of salt in the air, the cadence of local voices, the warmth of sunlight, the sensitivity of fado melodies and the rhythm of Portuguese life.
She cherishes life’s simple pleasures and the true, authentic taste of things. She celebrates and delights in art, while honoring the talent and dedication required to preserve artistic heritage and traditions such as craftsmanship. Because behind every piece, there are hands and ideas filled with beauty.
She loves everything that reconnects her with essence and with the earth. She feels nature as a canvas that generously offers us the treasure of beauty.
