Coral, Edén do Mar
Launching consulting / Image Strategy / Art Direction / Positioning
Social Media / Media and PR
The Coral Edén do Mar project was approached through an art direction focused on translating the Atlantic identity of the space into a coherent visual language. The intention was to construct a narrative shaped by rhythm, sequence and spatial perception — where the relationship between architecture, light and the surrounding landscape becomes central.
The interior and exterior were treated as complementary layers.
Inside, the direction embraces a restrained and minimal aesthetic, allowing form, proportion and materiality to define a sense of calm and precision. Outside, the open terrace introduces a more expansive and atmospheric dimension, where the presence of the ocean becomes an active visual element.
The photography works with the curvature of the space and its spatial progression, revealing a continuous flow rather than isolated moments — reinforcing the idea of experience as sequence. The sea is not treated as a backdrop, but as a structuring element that connects the visual narrative with the essence of the cuisine.
The result is a visual system that aligns architecture, gastronomy and landscape within a unified language — positioning Coral within a contemporary, internationally relevant context.
digital experience — coral, edén do mar
The digital identity translates the restaurant’s sense of quality, nature, and design into the online environment. We developed a social storyline and an experiential yet discreet graphic system: clean layouts, balanced compositions, and a rhythm that invites users to desire discovering the outlet firsthand. Tones, imagery, and video convey the physical quality and elegance of the space into a desirable digital experience. Each interaction reinforces the brand’s core values: connection, craftsmanship, and contemporaneity.
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