Raízes, Horta da Terra
Launching consulting / Image Strategy / Art Direction / Positioning
Social Media / Media and PR
The Raízes Horta da Terra project was approached through an art direction focused on revealing the connection between nature, space and experience. Rather than documenting the setting, the intention was to construct a visual narrative where the garden becomes the conceptual core — understood as a living ecosystem in constant transformation.
Day and night were developed as complementary yet distinct visual worlds.
During the day, the direction moves towards an open and expansive aesthetic, creating compositions that evoke small markets and harvesting spaces, where natural elements and garden structures take centre stage.
The photography does not simply represent the space, but activates it — generating a sense of abundance, vitality and natural rhythm.
By night, the visual language becomes more restrained and intimate, allowing light, pacing and atmosphere to define a more emotional and sensorial perception. The result is a visual system that not only accompanies the experience, but structures it — positioning Raízes within a context where nature, gastronomy and aesthetics coexist within a unified language.
digital experience — raízes
Raízes’ digital identity translates the space’s pure, vibrant, and sensorial richness into the online environment. We developed a social storyline and an experiential graphic system: vivid layouts, detail-rich compositions, and a rhythm that invites users to desire discovering the outlet firsthand. Both imagery and video convey the richness and physical setting of the space — a garden filled with vegetation, flowers, and natural aromas — into an inspirational digital experience. Each interaction reinforces the brand’s core values: local produce, craftsmanship, and nature.
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